Privacy policy

Privacy Policy

Last updated: October 29, 2025

TrailBorn operates this online store and website (the “Services”). We use Shopify to power our store. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services. If there’s any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls for how we handle personal information.

By using the Services, you acknowledge you’ve read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, or could reasonably be linked to you. It does not include anonymised or de-identified data. Depending on how you interact with us and applicable law, we may collect:

  • Contact details: name, email, phone number, billing/shipping details.
  • Payment & transaction data: payment method, authorisations, confirmations, and order history (we do not store full card numbers; payments are processed by our provider).
  • Account data: login details, security settings, preferences, saved items.
  • Order & usage data: items viewed/added/purchased/returned, support requests, and interactions with the Services.
  • Device & technical data: IP address, device identifiers, browser type, network info.
  • Usage & analytics: pages viewed, features used, timestamps, referrers, performance logs.
  • Communications: content of emails/messages you send us (e.g., support enquiries).
  • Inferences: insights derived from the above to improve your experience.

How We Collect Personal Information

  • Directly from you: when you browse, purchase, create an account, or contact us.
  • Automatically: via cookies, pixels, and similar technologies when you use the Services.
  • From service providers: e.g., payments, fulfilment, analytics, and support tools acting on our behalf.
  • From partners/third parties: where lawful and useful for delivering the Services.

How We Use Personal Information

  • Provide, tailor, and improve the Services: process payments and orders, arrange shipping and returns, manage your account, remember preferences, surface relevant products, enable reviews, and enhance site performance.
  • Customer support & communications: respond to enquiries, order updates, and service notices.
  • Marketing & advertising: send emails (where permitted), show relevant ads on and off our site, and measure campaign effectiveness. You can opt out of marketing emails at any time via the unsubscribe link.
  • Security & fraud prevention: authenticate accounts, detect and investigate suspicious or illegal activity, and protect the Services and our users.
  • Legal & compliance: comply with law, respond to lawful requests, enforce our terms, and defend legal claims.

How We Disclose Personal Information

We may disclose personal information to third parties in the following circumstances:

  • Shopify & service providers: e.g., hosting, payments, anti-fraud, analytics, email, customer support, fulfilment, and logistics—only to the extent needed to perform services for us.
  • Advertising & analytics partners: to show relevant ads and measure performance, consistent with your choices and applicable law.
  • With your direction or consent: e.g., social logins, reviews, or integrations you enable.
  • Corporate events: in connection with audits, financing, or a business transaction (e.g., merger, acquisition, insolvency).
  • Legal reasons: to comply with law or protect rights, safety, and security.

We do not sell your personal information in the traditional sense. Where “sale” or “sharing” is defined broadly by law (e.g., for targeted advertising), you may have the right to opt out (see Your Rights & Choices).

Relationship with Shopify

Our store is hosted by Shopify, which processes personal information to operate and improve its platform. Shopify may also process data to provide enhanced services across merchants. For details on Shopify’s processing and your rights with Shopify, see the Shopify Consumer Privacy Policy and Privacy Portal:

Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to run the site, keep you signed in, remember your basket, analyse performance, and personalise content/ads. You can manage cookies via your browser settings and any on-site cookie controls. Disabling cookies may impact site functionality.

Children’s Data

The Services are not intended for children below the age of majority in your jurisdiction. We do not knowingly collect data from children. If you believe a child has provided personal information, contact us and we will delete it where required.

Security

We use reasonable administrative, technical, and organisational measures to protect personal information. No method of transmission or storage is 100% secure. Do not send sensitive information via unsecure channels.

Retention

We keep personal information only as long as necessary for the purposes described here—e.g., to provide Services, comply with legal obligations, resolve disputes, and enforce agreements—then delete or anonymise it in line with our policies.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights, subject to legal limits and verification:

  • Access/Know: request a copy of the personal information we hold about you.
  • Delete: ask us to delete personal information we hold about you.
  • Correct: request correction of inaccurate personal information.
  • Portability: receive certain personal information in a portable format.
  • Opt out of targeted advertising / “sale” or “sharing” (as defined by applicable law). If you use a browser that sends a Global Privacy Control signal, we will honour it where required.
  • Object/Restrict (UK/EEA): object to or request restriction of certain processing.
  • Withdraw consent (where processing is based on consent).

You can exercise these rights by contacting us at support@trailborn.co.uk. We may need to verify your identity. You may designate an authorised agent where permitted by law.

To manage Shopify’s processing related to its platform and enhanced services, visit: https://privacy.shopify.com/

We will not discriminate against you for exercising your privacy rights.

International Transfers

We may transfer, store, and process personal information outside your country. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses or UK equivalents).

Changes to This Policy

We may update this Privacy Policy from time to time. We’ll post the revised version with an updated “Last updated” date. Material changes will be communicated as required by law.

Contact

Questions or requests about this Privacy Policy or your personal information:
support@trailborn.co.uk

For data protection purposes, TrailBorn is the controller of personal information processed via the Services. This policy does not limit any rights you may have under applicable law.